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What’s Selling Now: July 2025 Buyer Trends and Smart Inventory Moves for RV Dealerships

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🏕️ What’s Selling Now: July 2025 Buyer Trends and Smart Inventory Moves for RV Dealerships

Marketing RV dealerships in 2025 requires more than flashy ads and a stocked lot. The key to driving sales is understanding what buyers want right now—and aligning your inventory, messaging, and promotions to match that demand. So far this year, the RV market has made one thing clear: towables are dominating, motorhomes are cooling, and customers are leaning hard into value.

If you’re wondering how to attract more foot traffic and leads in July 2025, here’s what’s trending—and what to have ready on your lot.

🔥 Towables Are Hot — Travel Trailers and Fifth Wheels Lead the Way

RVIA shipment reports show that travel trailers and fifth wheels are leading the pack in 2025. Here’s what we’re seeing:

  • Travel trailers: ~68,000+ units shipped, up 14.5% YoY

  • Fifth wheels: ~18,000+ units, growing even faster at 30.8%

  • Towables overall: up over 17%, making up the majority of the market

  • Motorhomes (Class A, B, C): down 10.5% as of midyear

What does this mean for you? If you’re still pushing motorhomes as your front-line offer, it may be time to recenter your digital and in-store marketing around towables. They’re more budget-friendly, appeal to a wider range of buyers, and are easier for first-time RVers to handle.

🏆 Top Brands to Have on Your Lot

If you’re stocking travel trailers and fifth wheels, focus on the brands buyers are already gravitating toward. Year-to-date, the best performers include:

  • Forest River – #1 in sales volume (Rockwood, Salem, Cedar Creek, etc.)

  • Keystone RV – Strong across both entry-level and luxury towables (Montana, Cougar)

  • Grand Design – Consistently ranks for quality and resale value

  • Jayco – A favorite among families and first-time buyers

  • Dutchmen/Coleman – Leading travel trailer sales, thanks to Coleman-branded lines

These brands aren’t just moving units—they’re getting the most online search interest, too. When marketing your RV dealership, align your ad copy, inventory pages, and blog content with these high-traffic brands to capture more buyers at the search stage.

🧠 Buyer Mindset in July 2025: Budget-Conscious, Experience-Focused

Economic factors are still shaping how buyers shop. Here’s the mindset you’re marketing to right now:

  • Affordability is top of mind — Used RVs and new units under $40K are in highest demand

  • Buyers are doing deep research — They’re comparing specs, watching video walk-throughs, and digging into brand comparisons

  • The lifestyle is the hook — Ads and content that emphasize travel freedom, family time, and national park adventures are driving more clicks than price-only messaging

When crafting your Google Ads, email campaigns, and landing pages, lean into messaging like:

✅ “Find your perfect RV under $30K”
✅ “Explore more this summer in a Coleman travel trailer”
✅ “Why Forest River travel trailers are a favorite for first-time RVers”

🎯 Smart Marketing Moves for RV Dealerships in July

If you want to stay competitive this summer, here’s what’s working:

1. Local SEO + High-Intent PPC

Be visible when people search for terms like:

  • “RV dealers near me”

  • “used RVs for sale [city]”

  • “best travel trailer deals July 2025”

Run Google Ads with tight geographic targeting, branded keywords (e.g., “Jayco RVs [city]”), and urgency-based offers (“July Clearance – Save $2,000”).

2. Personalized Incentives via Geofencing

Geofencing can be effective if you attach a clear incentive. For example:

“Visited the RV show? Bring this ad in for a free hitch upgrade this weekend only!”

It’s not about spamming people at a campsite—it’s about reaching the right person at the right time with the right offer.

3. Content Marketing That Builds Trust

Blog posts and videos still matter. Dealers are ranking higher in search by publishing content like:

  • “Top 5 RVs for First-Time Buyers in 2025”

  • “Fifth Wheel vs Travel Trailer: Which Is Right for You?”

  • “Coleman Travel Trailer Review: What to Know Before You Buy”

Pair that with walk-through videos on your website or YouTube channel, and you’ll build buyer confidence before they even visit your lot.

🧩 Inventory Strategy: Make It Easy to Buy

People want to see what’s in stock—and they want to know it’s within their budget.

Make sure your website has:

  • Live inventory with pricing

  • Filtering by monthly payment, weight class, and sleeping capacity

  • 360° images or virtual walk-throughs

Dealerships using platforms like Overfuel or Glo3D are gaining ground with mobile-first, high-speed websites and better conversion rates.

📣 Final Word: Give Buyers What They’re Already Searching For

The best strategy for marketing RV dealerships right now is to stay aligned with buyer behavior:

✔ Promote towables, especially travel trailers and fifth wheels
✔ Focus on leading brands like Forest River, Keystone, and Grand Design
✔ Market with lifestyle-driven, budget-conscious messaging
✔ Use localized ads, video content, and strong incentive offers
✔ Optimize your site for SEO, mobile use, and live inventory

By staying plugged into what’s moving and matching your marketing accordingly, your dealership will not only get more traffic—but turn more browsers into buyers.