RV Digital Marketing: 10 Must-Ask Questions Before You Choose an Agency

If you want your dealership to show up first when shoppers search the web for deals, then “RV digital marketing,” “RV PPC,” or “RV SEO,” are the key! The partner you pick matters more than any single tactic. Use the 10 questions below as a litmus test to separate average vendors from experts who can actually move the needle.

1. Do they specialize in RVs—or treat you like “just another vertical”?

Seasonality, high-ticket price points, and lifestyle-driven buyers make RV retail very different from automotive or marine marketing. Ask for case studies specific to RV dealerships—not generic “power sports” roll-ups.

2. Will they engineer a custom roadmap or hand you a cookie-cutter plan?

Google’s algorithm rewards relevance. Your PPC ad groups, blog clusters, and service pages should mirror the way RV shoppers search in your market. Expect a discovery process that digs into:

• Inventory mix (travel trailers vs. fifth wheels)
• Geo-targeting for drive-in vacationers
• Post-sale revenue (service, storage, rentals)

3. How hands-on is their campaign management?

Daily bid adjustments, negative-keyword pruning, and A/B ad-copy testing are non-negotiable for profitable PPC. Ditto for weekly SEO technical checks—Core Web Vitals, schema errors, and crawl budgets don’t fix themselves.

4. Do they offer a full-funnel service stack?

The highest-ranking agencies integrate:

• Google Ads & Performance Max for immediate leads
• SEO pillar pages + supporting blogs for long-tail dominance
• Email & remarketing to nurture off-season interest
• Analytics dashboards tying every click to unit sales

5. Are their decisions data-driven—and do you see the data?

Look for:

• Clear Reporting to show where visitors are interacting from
• Do they go through the report with you to help you understand what you’re looking at?
• Quarterly and ytd as well as year over year comparisons?

6. How is their reporting cadence?

You should be able to have your previous month’s report by the time you come in on the 1st of the following month.. every month

7. Can they prove past success with RV dealers?

Demand verifiable results:

• “Before & after” ranking tables
• PPC figures with dealer sign-off
• Dealers with great ad teams typically “feel” the difference. They get phone leads from areas that they never would have before

8. What’s their communication rhythm?

Effective agencies assign a dedicated strategist and schedule:

• Weekly Slack/Teams check-ins for quick tweaks
• Monthly deep-dives for budget or creative shifts
• 24-hour response SLA for urgent inventory pushes
• Call, Text, Email response within hours rather than days

9. Is their pricing aligned with profit, not just spend?

No matter what your budget may be, your agency should be able to squeeze every lead possible out of it. 

10. Are they innovators who test new Google features first?

Top-ranking pages stay fresh by embracing:

• AI-powered Smart Bidding & Demand Gen campaigns
• FAQ schema to capture “People Also Ask” real estate
• Voice-search optimization for on-the-road queries

Why USI Digital Marketing Leads the Pack

100% RV focus—no diluted “one-size-fits-all” playbooks.

Google Partner & RVDA Vendor status for insider betas and credibility.

Proven cost efficiency: our dealers average 2–3 high-intent clicks per advertising dollar.

Full-stack execution—PPC, SEO, inventory focus, remarketing, and conversion-rate optimization under one roof.

In-Depth reporting—Regular reporting on a monthly basis, and intermittent reporting available anytime. Your agent can be contacted any time to put together reports for you. Just ask and we’ll get it it done.

Ready to dominate Google with RV digital marketing and turn traffic into sold rigs? Book a free strategy call and we’ll map the shortest route to that #1 spot.

Bonus: Quick-Fire FAQs

Helpful Resources

• RV PPC Management
• Google Ads Vs TV Ads
• The Power Of Google Ads