DEALERSHIP MARKETING RESOURCES

Better questions.
Better marketing decisions.

Practical guides to help RV, boat and powersports dealerships review paid search, organic visibility and their marketing partnerships.

CHOOSE YOUR INDUSTRY

Start with the dealership market you serve.

Use the industry hubs below to find the strategy, paid-search, SEO, and planning guidance most relevant to your inventory and buyers. The shared service guides apply across RV, boat, and powersports dealerships.

RV dealership marketing

Build demand for travel trailers, fifth wheels, motorhomes, and other RV inventory with a connected Google Ads, SEO, and dealership strategy.

Explore RV dealership marketing →

Boat dealership marketing

Reach marine shoppers across seasonal markets, regional buying areas, and the boat categories your dealership needs to move.

Explore boat dealership marketing →

Powersports dealership marketing

Connect with motorcycle, ATV, UTV, personal-watercraft, and other powersports buyers while keeping spend focused on real dealership priorities.

Explore powersports dealership marketing →

NEW ARTICLE SERIES

Dealership Advertising Decisions.

Three practical guides to choosing your markets, understanding advertising costs and evaluating your agency. Written for RV, boat and powersports dealerships.

1. How far should your dealership advertise?

Plan geographic targeting around your inventory, buyers and budget while keeping control of your marketing decisions.

2. Look beyond impressions when reviewing your budget

Separate media costs and agency fees, then use qualified inquiries to make a more useful comparison.

3. Evaluate your Google Ads agency in month one

Use a practical scorecard for spending, tracking, communication and lead quality. Learn how USI approaches its paid first-month trial.

Paid search and advertising budgets.

What is PPC?

Understand clicks, media spend, management costs and the difference between an inquiry and a sale. Includes a fillable cost-per-qualified-inquiry worksheet.

Google Ads for dealerships: the in-depth guide

Explore campaign choices, geographic targeting, budget examples, landing pages and qualified-lead measurement in our detailed dealership decision guide.

Dealership Google Ads results and strategy

Review historical RV and marine campaign examples with spending context, measured outcomes and a clear results disclaimer.

Manual versus automated Google Ads

Learn where automation can help and why dealership inventory, search terms, geography and budget still need active human oversight.

What is a good CPC for RV dealer Google Ads?

Learn how search intent, geography, inventory, bid control and lead quality affect what an RV dealership should pay for a click.

How much should an RV dealer spend on Google Ads?

Build a practical media budget around inventory, selling radius, competition, click costs and the dealership’s capacity to follow up with shoppers.

How much should a boat dealer spend on Google Ads?

Plan a marine paid-search budget around boat categories, seasonality, buyer travel distance, click costs, landing pages, lead quality and sales follow-up.

Google Ads for small RV, boat and powersports dealers

See how a smaller dealership can compete by concentrating its budget on priority inventory, realistic geography, high-intent searches and hands-on campaign control.

RV Google Ads search terms and negative keywords

Learn how to classify buyer intent, review the search terms report, add exclusions safely and turn valuable query patterns into better ads and landing pages.

Google Ads versus TV advertising

Compare the job each channel does and plan a useful evaluation.

Choose and manage your marketing partner.

How to choose an RV marketing team

Evaluate scope, experience, reporting and responsibilities.

10 checks before approving an RV marketing proposal

A practical review of fees, access, implementation and exit terms.

10 questions for your RV marketing review

Use your next monthly meeting to connect reporting with business decisions.

10 questions boat dealers should ask an agency

Bring boat types, seasonal priorities and geographic markets into the conversation.

Diagnose a problem or plan a change.

Why are our dealership leads down?

Use a step-by-step diagnostic and one-page worksheet to find the first break in search visibility, advertising, inquiry delivery or sales follow-up.

Changing dealership marketing agencies

Use an account-access and handoff checklist to protect your ads, analytics, website and lead routing during a provider change.

Improve organic visibility.

A practical SEO plan for RV dealerships

Review inventory categories, local information and the path from search to inquiry.

Need help applying the ideas?

Explore Google Ads management, dealership SEO and marketing strategy consulting.

Talk with a strategist →